Storytelling

STORYTELLING takes you on a journey which reveals how the development, progressive modification and adaptation of your story is the golden thread and foundational core management practice which ties together all the others: building, focusing and motivating your management team, navigating through troubled times or excessive growth, maintaining positive momentum with investors and Boards of Directors and positioning the venture for a potential exit.

Award-winning author and entrepreneur, Rudy Mazzocchi, exposes his greatest secret of success and provides an enormous amount of "experience-based" illustrations and nuts-and-bolts practical advice. He reveals how to create and evolve the story of your new venture in a way that energizes and breathes life into what may have started out as just an idea.

STORYTELLING: The Indispensable Art of Entrepreneurism applies universally to ventures of all types and is an essential element in the fulfillment of any dream-dreams which depend upon capturing the interest and sustaining the highly-motivated commitment of others.

- Michael Adamovich.
Business Executive & Management Consultant

“One of the best ways you can be faithful to your dream is to learn and master the principles and practices by which successful storytelling operates. Without it, your dream may become nothing more than an insignificant billboard on a vacant lot. Learn what Mazzocchi reveals about the transformative power of STORYTELLING and gain a command of what is the single most critical set of skills to fulfilling virtually any dream, launching your business and manifesting your visions into reality.”

- Norman Rohr

“The book is well written and explains why story telling is so important for entrepreneurs. It is entertaining and contains a lot of useful tips.”

- Mark

”“I finished reading your book. The emotional roller-coaster one gets on can be traumatizing and your book exposes the reader to this aspect of starting and running a venture.”

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Rudy A. Mazzocchi

Rudy Mazzocchi is best known as a medical device and biotechnology entrepreneur, inventor, and angel investor, with a history of starting new technology ventures throughout the U.S. and Europe. He's been privileged to have the opportunity to see the newest innovations in healthcare and work with some of the most brilliant researchers, scientists, and physicians in the industry.

Authoring more than 90 patents, he has helped pioneer new companies involved in cardiology, oncology, orthopedics, neurosurgery and even embryonic stem-cell development. Through these efforts, he has become the recipient of many technologies and business awards, including the Ernst & Young Entrepreneur of the Year in Healthcare and the Businessman of the Year Award.

Combining these experiences and opportunities, with thousands of hours of travel and long evenings in hotel rooms, he found the initiative to start writing a collection of medical thrillers based on true events, the first of which is entitled Equity of Evil.